04 Feb

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Things That You Should Know About The Growth Of African Fashion Industry.

The traditional African clothes that most Africans do wear is what is termed as the African fashion. Due to colonization, the African designers employed the western ideas to make the fashion more classy and smart. This is the short history of the African wear.

A rapid growth has been experienced in the industry of African fashion recently. This has been advantageous to the general African economy since tis sector has made it grow too. The economy has been dependent on other sectors such as manufacturing to industry for its success.

This has raised questions why this industry is growing too rapidly. The reason, why I wrote this article, is to give out the reasons that have influenced its growth.
The media has a big influence on the growth of the African fashion industry by the displaying of the African designs. This has attracted more people globally to the fashion. Also the attention of most rich people and celebrities has been attracted. This has made the African fashion industry to have more customers who did the purchase of the church fashion hence more sales lead to its economy.

Also the large African population and market has a great effect on the African fashion. The high population create a big market for the African fashion hence more sales are made. Also the high population of the African youths that has a great interest in the African fashion is very high. This makes things easier for African fashion designers as they have a lot of customers. Also designers have been more creative attracting more youths to the fashion.

African fashion is ever growing due to the rapid growth of middle-class American population. This is because the people with the disposable income are the Main target of the African fashion. In the past few years, the middle-class population used to concentrate on the important basic needs only. This made it hard for the African fashion to be marketed since people had not enough money for fashion.

Also, the advantage of fast movement of the African fashion industry has also led to its growth. Since the African economy does not include the African continent, fewer people o come as investors in Africa. The fashion brands that result to come out of the other different cultures. This has resulted to unique an smart designs of African fashion that do have different distinct colors. This has led to the growth of fashion economy.

These are the top factors that have greatly led to growth of the African fashion economy. Some best African fashion are the Ankara and the kente. Most designers do design African wears for different places such as the church African fashion and even official African fashion.

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